Juice Network IT


Supported formats

The supported graphic formats are GIF, JPEG and HTML5 animations.

HTML5 Specifications
Html+css+related assets, considering the macro "%%CLICK_URL_UNESC%%" for click counting where needed.

N.B. According to the Flash blocks adopted from the main browsers (and also to guarantee mobile devices compatibility) Flash banners should be converted in HTML5 creatives; to help you in this process, we also suggest you to use external tools, i.e. Swiffy.

If an equivalent code is used but with different clickTag parameter, you must provide the name of the parameter.
It's also possible the integration of dynamic codes such as Jscript, iFrame or other.
Video Banner
Video banner are supported if they are integrated in an html5 player. If the video has audio, it must be disabled by default and the user could enable it with a specific button on the player.
Banner size, format, weight
IAB Standard 
  • 120 x 60 | 20KB max | animation lenght 15sec
  • 120 x 600 | 60KB max | animation lenght 15sec
  • 160 x 600 | 60KB max | animation lenght 15sec
  • 468 x 60 | 60KB max | animation lenght 15sec
  • 728 x 90 | 60KB max | animation lenght 15sec
  • 250 x 250 | 60KB max | animation lenght 15sec
  • 300 x 250 | 60KB max | animation lenght 15sec
  • 320x50 | 40KB max | jpg or static gif
  • Overlayer (from 250x250 to 500x500) | 60KB max | animation lenght 15sec
  • Video banner | 4,75MB max | animation lenght 30sec max
NOT IAB standard 
  • Vetrina - Made from an image (GIF or JPEG, 55 x 50 pixel), a title (max 10 character) and a
    description (max 110 character)
  • Contextual adv - Made from an image (GIF or JPEG, 55 x 50 pixel), a title (max 10 character) and a description (max 110 character)
Tracking pixel
The tracking pixel goes into the thank you page to track user's conversion.
The code structure is:
<img src="http://track.juiceadv.com/banner_landing.asp?
id1=1234&id2=1234&id3=abcdefgh012345678&pret=XXXXX" width="1" height="1">
The pret variable can be used to pass a value by changing the XXXXX record. I.e. you can pass the order ID, user's e-mail or multiple values.
<img src="http://track.juiceadv.com/banner_landing.asp?
id1=1234&id2=1234&id3=abcdefgh012345678&pret=84731;example@leonardoadv.it" width="1"
From the example above, the pret variable passes the order ID 84731, linked to the user/e-mail example@leonardoadv.it.
The record can be a string type, maximum 255 characters long. To pass properly special characters (i.e. ? or &), their escaping is necessary.
Thank you page under https
The tracking pixel works also if you have a https thank you page. In this case you have to use the following code structure:
<img src="https://track.juiceadv.com/banner_landing.asp?
id1=1234&id2=1234&id3=abcdefgh012345678&pret=XXXXX" width="1" height="1">


Please send your creatives to traffico@leonardoadv.it, at least 3 working days before the online booked date.
If possibile, please insert the following details: Advertiser, campaign name, online dates.

As defined by the 430 Decree of October 26, 2001, art. 11.3, all the creativities that sponsor sweepstakes must contain statements that make reference to their complete regulation (e.g. "See Regulation on www ...", "Regulations available at www ...", or "Regulation available here ")